A Gift Worth Keeping. For her. For you.

About Us

Aagrah Fine Jewels is an Indian direct-to-consumer fashion jewellery brand offering premium anti-tarnish jewellery for women and men. Founded in 2025 in Kochi, the brand has served over 3,000 customers across India through its online store.

Aagrah specializes in gold-plated, silver-plated, and American Diamond jewellery including rings, earrings, necklaces, bracelets, chains, and jewellery sets, with prices starting at ₹555. Every piece is crafted with anti-tarnish coating for lasting shine and is skin-friendly and hypoallergenic.

How and Why We Started

We believed there was space to build a fashion jewellery brand that focused not just on products, but on experience, trust, and thoughtful gifting.

The idea to start this business existed for over three years, but it finally came to life just a year ago.

What started as a small family effort soon grew, with a few close friends coming
together to support us in our journey.

From late-night Google Meet calls to curate collections, to market research, brand design, packaging, and launch.

Everything was executed within 45 days.

The Challenges

As we grew, we faced delivery-related challenges. Some jewellery pieces arrived damaged during transit.

Even when it meant taking a loss, we ensured free replacements were sent to every affected customer within days.

To prevent this from happening again, we redesigned our packaging.

Delayed deliveries were another major issue. To improve shipping speed, we signed priority shipping agreements, enabling 2–3 day deliveries to all metro cities.

However, priority shipping isn’t available in all regions, and because of this, few
orders, especially to remote areas can still take 6–8 days to reach.

We believe in being transparent about this and are continuously working to improve delivery timelines wherever possible.

The Future

From day one, one thing was clear, we wanted to offer an experience that no fashion jewellery brand in India was providing.

Every detail, from branding to packaging, was designed to make gifting fashion jewellery feel special, meaningful, and
premium.


As we continue to grow, our focus remains on scaling responsibly while staying true to our core beliefs.

In the coming months, we’ll be working towards faster deliveries, smoother operations, quality designs and an even better customer
experience.

We hope to continue delivering not just jewellery, but something meaningful, memorable, and worth trusting.